Portfolio

A campaign that highlights the uniqueness of Samsungs foldable phone Galaxy Z Flip. The campaign features swedish influencer Elsa Hosk.

I was part of the ideation process and designed visual cues and storyboards. I supervised Film director, 3D-modelling and Post production teams.

Work in progress

A phone that were tougher than most. Who better to team up with other than famous action sport photographer Mattias Fredriksson to set the right tone for this mud proof device.

A creative concept for the launch of new Galaxy Tab S4 in the Nordic markets. The campaign included video for digital and social channels, print and in-store assets.

Fiitspiration is an initiative where people in Shanghai are able to get involved and connect with other active fitness people from around the world. They believe that sharing an active passion can evolve into greater awareness and build social and professional networks. Fiitspiration hosts a monthly meet-up where locals share their passion for a fitness, healthy and pro-active lifestyle with special guests of different sports communities.

Communication Toolkit for Samsung

Nordiska Mästerskapen or Scandinavian Big Mountain Championship (SBMC) is a iconic extreme skiing competition held every year in Riksgränsen.

I designed the logotype and visual identity.
Also producing marketing materials such as printed posters, print ads, social ads, website and clothing.

During my time at Spinn, my team brought Systembolaget a new communication concept for their retail stores. Our strategy aimed to nudge consumer to drink more knowingly. Matchmaking food and wine, learn more about the vast segment of beer and promote new digital tools for matching.

I was responsible for visual design and
commisioned photographers and stylists. I also collaborated with concept agency BAS to fully make Systembolaget remain swedens top consumer experince.

With the aim of consolidating the expression for all of Samsung’s product categories such as TV, mobile, appliances, and wearable devices, and strengthening the brand at a tactical level in the Nordic region, my team developed “The Blue Concept.” The results indeed enhanced brand awareness and boosted all retail divisions. The work also paved the way to gain valuable market share from the primary competitor, Apple, which was a significant achievement, and the effort was recognized at the 100-Wattaren awards. Personally, I believe the design was far from good, but the strategy served its purpose! Unfortunately, we didn’t have the opportunity to further develop the concept before Samsung reverted to a fragmented HQ-controlled expression due to internal political reasons.

Graphic Identity

An experiential pop-up space to bring the concept of a connected living to life. A two-month long open house filled with seminars, events and experience in Stockholm City.