At the end of 2025, Telenor completed its most significant network modernization to date. With 5G population coverage reaching 99.9% and geographical coverage extending across 90% of Sweden’s surface area, the milestone marked a major achievement for both the company and its customers.
To commemorate the launch, I was tasked with creating the campaign’s flagship film and supporting communication assets. Based on a script developed by Telenor’s Creative Lead, the film was designed to communicate reassurance, confidence, and trust—demonstrating that Telenor had delivered on the expectations placed upon one of Sweden’s leading telecom operators.
Working within a tight production schedule, I quickly established the visual direction through concept sketches and reference material before moving into production. Using a combination of archival footage, stock material, carefully crafted editing, and a thoughtfully selected soundtrack, I built a narrative that balanced emotional storytelling with a sense of national scale and achievement.
Beyond the hero film, I developed the visual style and motion design for animated coverage maps that illustrated the expansion of Telenor’s network across Sweden. These animations became a central asset throughout the campaign and were widely used in sales communication, public relations, and corporate messaging.
The campaign extended across multiple channels including social media. Channel-specific content was created to engage different audiences—from playful Instagram animations featuring animals suddenly discovering mobile coverage in remote locations, to more informative content tailored for LinkedIn and Facebook.
The campaign also included office- and retail environments, digital signage, website assets and CRM communications.
The result was a highly visible campaign that helped customers better understand Telenor’s network improvements while strengthening confidence in the brand. Internally, the campaign became a source of pride, providing employees and sales teams with a compelling story to share and reinforcing Telenor’s position as a major player in the Swedish telecom market.
