Building on this foundation, we extended our art direction to the subsequent vehicles in the conceptual lineup. I developed distinct visual narratives for the versatile family SUV, showcased in aspirational settings, and for the sleeker, dynamic car, featured in striking architectural environments. Each vehicle’s presentation, while unique, reinforced the cohesive and immersive Concept EV brand world we had established.
We established key visual elements, including a carefully selected color palette and strong typography. The deep blues and contrasting oranges, paired with clean neutrals, create a confident and contemporary feel. The logotype itself is bold and clear, ensuring high visibility and a memorable mark. These elements work together to establish a consistent and recognizable brand.
We applied this visual identity to essential print materials. The business cards and letterheads show our meticulous attention to detail, using high-quality paper stocks and precise layouts. Our design of these items ensures that every physical touchpoint reflects Castro Capital’s commitment to excellence and its professional stature in the industry.
